WHAT’S NEXT?

Round 1 • 21-23 May 2021 • Aragon Round

Round 2 • 11-13 Jun 2021 • Made in Italy Emilia-Romagna Round

Round 3 • 02-04 Jul 2021 • UK Round

Round 4 • 23-25 Jul 2021 • Dutch Round

Round 5 • 20-22 Aug 2021 • Navarra Round

Round 6 • 03-05 Sep 2021 • French Round

Round 7 • 17-19 Sep 2021 • Catalunya Round

Round 8 • 24-26 Sep 2021 • Spanish Round

Round 9 • 01-03 Oct 2021 • Portuguese Round

Round 10 • 15-17 Oct 2021 • Argentinean Round

Round 11 • 12-14 Nov 2021 • Indonesian Round – STH

Round 12 • TBD • Australian Round – STC

Round 13 • TBD • Estoril Round – STC

HISTORY

The World Superbike Championship, abbreviated SBK, has been held since 1988 and it is also known as the World Superbike Championship (WSBK).
It represents the most important championship for motorbikes derived from series production, namely motorcycles normally built for road circulation.

The format of its races and the exciting Tissot Superpole, in each of the 14 annual events, make the challenge for both titles (Riders and Manufacturers) a very fun show for all fans, spectators and people who follow the races from home.

More than 100 riders participate in the various classes, representing 22 countries.

In fact, the SBK calendar is accompanied by those of two further classes: the World Supersport Championship (SSP), which follows all the European and international stages (except Laguna Seca, in California), and the World Supersport 300 Championship (SSP300), which follows the European stages of the calendar plus, starting from the 2019 season, the one of the Losail circuit, in Qatar.

With a few but spot-on changes introduced over the course of its seasons, the World Superbike Championship has grown year by year thanks to the stability of its regulations.

Superbike races have attracted the great world motorcycle manufacturers (Ducati, Honda, Aprilia, Kawasaki, Suzuki, Yamaha, BMW) because they allow the promotion of their products.

For this reason, in the Anglo-Saxon countries the motto is: “Win on Sunday, sell on Monday”.

AKA The King, historically considered king of the category is the British Carl Fogarty, winner of the world title four times (1994, 1995, 1998, 1999), always riding a Ducati, later joined by his compatriot Jonathan Rea, four times world champion among the production derivatives (consecutively from 2015 to 2018), riding a Kawasaki.

Other riders who have made the history of this championship, achieving important results, are: Doug Polen, Troy Corser, Scott Russell, Tom Sykes, Aaron Slight, John Kocinski, Troy Bayliss, Noriyuki Haga, Colin Edwards, James Toseland, Jonathan Rea and Max Biaggi. Among these, only two riders have also won a title in the World Championship: Kocinski and Biaggi.

In Italy, the World Superbike Championship is currently broadcast by Sky, which acquired the rights in 2019 and also broadcasts it unencrypted on the TV8 channel.

FOR SPONSORS

SPONSORSHIP

Dorna WSBK offers sponsors who want to associate their brand with that of the Motul FIM Superbike World Championship, a package full of benefits, services and rewards.

VILLAGE

The Superbike Village is a place where companies and customers, products and consumers are no longer distinct entities, but united in being included in a common interaction platform, becoming an integral part of a single direct marketing activity.

LICENSING

SBK means passion, accessibility, competition and exclusivity. Becoming part of this world means sharing the identifying values of the series derivative championships. The license, therefore, is a strategic tool from both the commercial and market aspects.

SPECIAL EVENTS

Special and memorable events involving Teams and Drivers, media, sponsors, partners and the public to emphasize and amplify the synergy between the various areas, also providing enormous media coverage.

HOSPITALITY

The SBK Pit Lounge is not just a concept, but a real way of life.

The VIP Hospitality, located above the pit lane, ensures its guests a perfect view of the track and an exclusive and friendly atmosphere.

It is the place where you can give yourself or your guests an unforgettable experience, an elegant refuge to socialize with other Superbike fans.

Whether with friends, family or colleagues, inside the SBK Pit Lounge you will enjoy a relaxed atmosphere and a breathtaking view from which you can immerse yourself in the race.

Be to the heart of the action, enjoy access to the paddock, superior views and the adrenaline that unleashes World Superbike.

Make sure your experience is relaxed and enjoyable from the moment you arrive at the circuit by taking advantage of an exclusive parking that allows easy access to the event, before enjoying the race in a reserved seat in the grandstand, or following the action thanks to the numerous screens TV present in a fully air-conditioned room.

Gourmet Experience 

The SBK Pit Lounge guarantees its guests a high quality dining experience, offering a mix of local and international cuisines, created by highly selected catering companies.

The menus are designed to satisfy all tastes, always using high quality locally sourced products.

  • Full day hospitality, from 9 to 17, with reserved seats.
  • Continental breakfast.
  • Gourmet buffet lunch.
  • Afternoon tea.
  • Snacks and fresh fruit selection, available all day.
  • Free wines, beers and soft drinks available all day.

Entertainment

The Paddock Pass will give you free access to the excitement and buzz of the paddock itself, as you mingle between the Riders and Teams.

Make sure to visit the Fan Zone, where you can meet your favorite riders during various Meet & Greet sessions at the Paddock Show.

Take a walk down the pit lane during one of the official Pit Walks and lose yourself into the sights and the sounds of WorldSBK.

Available Packages

Daily (Saturday or Sunday)
Includes all services valid for one day only, with the exception of the Paddock Pass, valid for Friday, Saturday or Sunday.

Weekend (Saturday and Sunday)
Includes all services valid for both Saturday and Sunday, with the exception of the Paddock Pass, valid for Friday, Saturday and Sunday.

Services Included

  • Exclusive PARKING (1 for every 4 guests).
  • FULL DAY HOSPITALITY, from 9 to 17, with reserved seats.
  • FOOD: Continental breakfast, gourmet buffet lunch and afternoon tea.
  • DRINKS: Free wines, beers and soft drinks available throughout the day.
  • PADDOCK PASS
  • PIT LANE WALK
  • RESERVED GRANDSTAND
  • TV
  • FREE OFFICIAL PROGRAM
  • SBK HOSTESS to assist you and your guests.

EXECUTIVE LOUNGE

Whether you are organizing a large corporate event or a more intimate meeting, your guests will enjoy the hospitality of the SBK Executive Lounge for a whole day.

It is the perfect place to impress your guests, giving them a personalized experience in this private suite.

An ideal way to reward your work team or to amaze your customers, guaranteeing an unforgettable experience and indelible memories, hosting a meeting or event in a truly unique setting.

The Executive Lounge will be your corporate hospitality space with premium views of the pit lane and it is available for a minimum of 40 guests.

Your private lounge will be customized according to the highest quality standards and according to your particular needs and requirements: among the many services included, a hostess ready to welcome your guests, a premium catering with free drinks served all day and TV screens that will ensure you don’t miss any action on the track.

Your guests will receive a GOLD paddock pass which will give them unlimited access to one of the main grandstands and the paddock, allowing them to move freely around one of the most exciting paddock in world of motorsport.

Wanna know more? Contact us! Our team will be happy to offer you a completely free consultation for the sponsorship of the World Superbike Championship (WSBK)!